Title: Product Marketing Manager

Location: Lagos, Nigeria (100% Remote)

Industry: Blockchain

Full-time

Job Description

As the product marketer at Bitpowr Technologies, you'll own and drive the holistic strategy and execution for marketing our industry-leading platform. You'll work cross-functionally with our world-class product, engineering, design, and sales teams to drive the launch and adoption of our products.

Key Responsibilities as a Product Marketing Manager at Bitpowr Technologies :

• Lead the planning, development, and execution of product marketing initiatives globally for the suites
• Work closely with a range of cross-functional teams—product managers, sales, design, PR, and engineering—to develop a go-to-market strategy and drive launches for our products
• Develop go-to-market plans including market and competitive analysis, client case studies, market research, product positioning, key benefits, and messaging
• Tell beautiful stories that balance both the promise and realization of Bitpowr’s mission through the lens of founders, technologists, and organizations
• Work closely with the product and sales team to produce compelling content to empower a wide variety of audiences including developers
• Drive creative content and workflow for new marketing material and sales collateral
• Define and measure success metrics and optimize efforts to meet growth KPIs
• Serve as an exemplary writer, consistent with our company’s tone and mission. You write clean, concise, well-polished copy
• Stay up-to-date with the latest industry trends and customer challenges in order to build a more effective content calendar
• Defining and reporting on key product marketing metrics (inputs/outputs)
• Keep up with current industry trends and topics to ensure effective communications